Dissertation brief.

Tue 19th Mar 2013 Critical Perspective brands and branding lecture.

No Logo Naomi Klein
Blood on the carpet. Benetton advertising (DVD)
Art brands, such as TATE
Art fairs have now become brands themselves such as frieze
Brand artists, such as Damion Hurst

Benettons ground breaking 'Man dying from Aids 1992' advertising campaign was discussed. Therese Frare / concept Toscani 1982-2000

In the 1940's brand essence, psychological and anthropological study became important components of branding.

Dissertation brief.

Two main components to be completed consist of:
Part one. Research pro forma that follows supplied conventions and acts as an extended bibliography. Two dates for review for this split across two groups, 23rd April and 25th April 2013. Present proposal on this date and supply working title, subject, authors and images required along with rational. PowerPoint format if possible.
Minimum six varied sources which can include Internet, film, books, interviews and journals.

Part two forms a 1000-1500 word synopsis (plan) for the dissertation. From this we will receive a feedback sheet to assist with the direction required for the dissertation itself.

26th March will be a progress update on the brief to ensure we are on track.

16th April we have sessions with third year students for guidance with the task, we will be split according to subject matter of our dissertation idea.

7th May final hand in for part one and part two which each make up fifty percent of the total thirty percent of the critical practice unit