brands and branding lecture/ dissertation breif

Tue 19th Mar 2013 Critical Perspective brands and branding lecture. Jean Wainwright 10:00

No Logo Naomi Klein
Blood on the carpet. Benetton advertising (DVD)
Art brands, such as TATE
Art fairs have now become brands themselves such as frieze
Brand artists, such as Damion Hurst

Benettons ground breaking 'Man dying from Aids 1992' advertising campaign was discussed. Therese Frare / concept Toscani 1982-2000

In the 1940's brand essence, psychological and anthropological study became important components of branding.

Dissertation brief.

Two main components to be completed consist of:
Part one. Research pro forma that follows supplied conventions and acts as an extended bibliography. Two dates for review for this split across two groups, 23rd April and 25th April 2013. Present proposal on this date and supply working title, subject, authors and images required along with rational. PowerPoint format if possible.
Minimum six varied sources which can include Internet, film, books, interviews and journals.

Part two forms a 1000-1500 word synopsis (plan) for the dissertation. From this we will receive a feedback sheet to assist with the direction required for the dissertation itself.

26th March will be a progress update on the brief to ensure we are on track.

16th April we have sessions with third year students for guidance with the task, we will be split according to subject matter of our dissertation idea.

7th May final hand in for part one and part two which each make up fifty percent of the total thirty percent of the critical practice unit

Seminar. 15:00 room 806
Seminar. 15:00 room 806

This session was to discuss early ideas for the dissertation proposal, so I hung around for this despite having no firm ideas yet for my pro forma. AT least three of us hadn't any firm ideas yet, and I think people will have more focus once the Essay is handed in on the 21st, myself included.

Dissertation brief.

Tue 19th Mar 2013 Critical Perspective brands and branding lecture.

No Logo Naomi Klein
Blood on the carpet. Benetton advertising (DVD)
Art brands, such as TATE
Art fairs have now become brands themselves such as frieze
Brand artists, such as Damion Hurst

Benettons ground breaking 'Man dying from Aids 1992' advertising campaign was discussed. Therese Frare / concept Toscani 1982-2000

In the 1940's brand essence, psychological and anthropological study became important components of branding.

Dissertation brief.

Two main components to be completed consist of:
Part one. Research pro forma that follows supplied conventions and acts as an extended bibliography. Two dates for review for this split across two groups, 23rd April and 25th April 2013. Present proposal on this date and supply working title, subject, authors and images required along with rational. PowerPoint format if possible.
Minimum six varied sources which can include Internet, film, books, interviews and journals.

Part two forms a 1000-1500 word synopsis (plan) for the dissertation. From this we will receive a feedback sheet to assist with the direction required for the dissertation itself.

26th March will be a progress update on the brief to ensure we are on track.

16th April we have sessions with third year students for guidance with the task, we will be split according to subject matter of our dissertation idea.

7th May final hand in for part one and part two which each make up fifty percent of the total thirty percent of the critical practice unit

Critical Perspective Lecture Moderism

Tue 26th Feb 2013 Critical Perspective Lecture Moderism

This session started with a documentary than related to our previous lecture. We watched 'The September Issue' which related to the world of fashion and Vogue in particular.

Following on from this we moved onto today's subject matter, modernism and postmodernism.

Moderism - "Less is more" "Truth of materials"
Building as art
1880-1930 social transformation through architecture and design
Utopian schemes
Futurists design degradable structures so that each generation have to rebuild and create a new modern world.
Bauhaus (Walter Gropius)

 

Postmodernism-"less is a bore, you add more" "Playful and anarchic"

recycled fashion into idea?

recycled fashion into idea?

Recycled fashion is turning heads every day. We can see fashion designers showcasing their eco-friendly clothing lines during fashion shows and other events to challenge people’s perception of second-hand clothing. Clothes made from recycled materials is now not a new thing to the fashion world.

I believe, being fashion forward has taken on a new meaning. Designer Gary Harvey deigns fashion from reproduced trash and discarded material. Harvey's designs are not for everyone but the idea is great for those that want to be eco-friendly. Some of the gowns are a bit outrageous and others are awe inspiring.

Gary Harvey info

GARY HARVEY

 

His incredibly vibrant dresses not only make a seriously cool statement about the nature of reusing and upcycling, but these pieces are a reflection to art too. These contemporary, high fashion dresses are ethical and aesthetically pleasing.

The designer

Gary Harvey, an eco-conscious creationist who is fascinated with the creativity that goes into making stunningly fashionable dresses has re-designed these outfits by reconstructing discarded garments and waste materials.

The inspiration

The inspiration for Gary Harvey’s recycled and other clothing are those who value the artist with in themselves. Whether it is a poet playing with words, an artist giving new meaning to white canvas or a make-up artist working with a make-up brush. He gets inspired with anyone and anyone who is creative and artistic.

The green factor

These amazing recycled dresses are made by giving new life to waste materials that would have else ended in landfills and cause harm to the environment. There is diversity in his choice of material, you would see chic dresses sopping out of materials like old laundry bags, discarded jeans, old black logo T-shirts, used nylon baseball jackets, newspaper, used trench coats, old army jackets, used Hawaiian skirts, cans, bottle tops and cardboard boxes. By upcycling these dresses, it has extended their life by another 10 to 15 years.

research about recycled fashion

It is estimated that more than 1 million tonnes of textiles are thrown away every year in the UK alone. At least 50% of the textiles we throw away are recyclable, however, the proportion of textile wastes reused or recycled annually in the UK is only around 25%.

Recovery and recycling provide important environmental benefits. Textile recovery:

• Reduces the need for landfill space. Textiles present particular problems in landfill as synthetic (man-made fibres) products will not decompose, while woollen garments do decompose and produce methane, which contributes to global warming.
• Reduces pressure on virgin resources.
• Results in less pollution and energy savings, as fibres do not have to be manufactured or transported from abroad.

If everyone in the UK bought one reclaimed woollen garment each year, it would save an average of 371 million gallons of water (the average UK reservoir holds about 300 million gallons) and 480 tonnes of chemical dyestuffs. (Evergreen)

Many fashion businesses are choosing to incorporate recycled fibres, fabrics or clothes in their collections.

Consumers can also contribute by recycling , re-fashioning and re-styling existing clothes, swapping clothes with friends or choosing to invest in quality rather than quantity when buying clothes.

There are three ways of recycling fashion:

1. Using fabric composed of recycled fibres or products- for example recycled polyster made from used drinking bottles or fabrics made from recycled yarns
2. Recycling textile fabric- (“Upcycling”) for example using unwanted factory surpluses, offcuts or materials which would otherwise be thrown away
3. Recycling or customising clothing- taking second hand clothing and re-fashioning or repairing it so it is given a second life.

 Recycling in the fashion industry

Fabrics made from recycled items are now becoming more commonplace with recycled polyester made from recycled drinks bottles now being made by companies such as Patagonia , Marks and Spencer, and Armani jeans.

Armani jeans have been incorporating eco fabrics and design since the mid 90’s. Their first eco project started in 1995 with the development of a process to recycle denim. This was revolutionary for the time and the jeans were displayed at the Science and Technology Museum of Milan. Later that year, Armani Jeans developed new materials using 60% recycled wool and recycled cross dyed cotton and introduced hemp eco washes into the collection. This experimentation has continued with the production of an organic knitwear range, the use of pure alpaca and the engagement with fair-trade cotton projects in Peru and Bolivia and recycled polyester.

Some fashion businesses use fabric waste generated during the manufacturing process or material that has been designated as unusable due to minor faults.

Companies like From Somewhere specialise in creating collections from this kind of fabric , and refer to this process as ‘upcycling’ rather than recycling.

More reasons to recycle

1. Landfill sites pose a threat to local ground water supplies. Every time it rains, water drains through all the rubbish, and picks up chemicals and hazardous materials from whatever is in the landfill site. This includes chemicals used in clothing and textiles such as dyes and bleaches. The water collects at the bottom of the landfill, often in large amounts and can be up to 200 times as toxic as raw sewage.
2. By re-using existing fibres and textiles, there is no need to make these textiles from raw materials (such as cotton, wool, and synthetic fibres) This saves on the energy used and pollution caused during manufacturing processes like dying, washing, and scouring.

 

The power of photography in campaigns?

The power of photography in campaigns

 

Photos are everywhere, and whether we realise it or not they are affecting us all the time – where we click the mouse, what we buy, what news articles we watch or read and whether we think the news is important to us or not.

The prevalence of imagery in everyday life reflects a simple fact – it is an unparalleled tool of communication, able to prompt a reaction in the instant it takes for someone to catch sight of it, yet to convey a huge amount of information to someone who chooses to look closer.

Photography is not simply an art activity, but a language that can be used to inform, persuade, shock, amuse or intrigue.