The power of
photography in campaigns
The prevalence of imagery in everyday life reflects
a simple fact – it is an unparalleled tool of communication, able to prompt a
reaction in the instant it takes for someone to catch sight of it, yet to
convey a huge amount of information to someone who chooses to look closer.
Photography is not simply an art activity, but a
language that can be used to inform, persuade, shock, amuse or intrigue.
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